There's a sheriff in town who can whip Iraq into shape.
He's not a big bellied bully, but instead a friendly, warm buddy who
greets the Terrorist at the door, shakes his or her hand, and offers a
greeting guaranteed to turn bullets into blanks, and bombs into
butter. This TerrorHunter's name is Wal-Mart, and he can
and has done magical transformation in nations seeking freedom and
6, 2003—Ground Zero Plus 815
Fight The War In Iraq To Win--Call
Editor, New York City Combat Correspondent News
GROUND ZER0, New York, N.Y.--Dec. 6, 2003--The war
in Iraq can be swiftly and smoothly ended by bringing in one of the
greatest TerrorHunters of modern times--Wal-Mart.
one of the greatest TerrorHunters of modern times
The war in Iraq is about changing the landscape
of a country from poverty, tyranny and oppression to prosperity,
liberty and justice. And no single force on earth has proven its
ability to turn the tides of underdeveloped nations than Wal-Mart, the
world's largest retailer.
A retail store can do more than all the
James Baker's, the President Bush's, the Tony Blairs?
Terrorists want one thing in life--to rule
with Fear, Intimidation and Complacency. They seek to
drive people into emotional, mental, spiritual and financial poverty
by disrupting the order of society and making chaos rule.
Only order can usurp Terrorism, and such
order comes from within a society rather than from without.
You must force the citizens of a nation to stand up to the Terrorists
within to defeat their plan of fracturing society, and that can only
be achieved by the Mothers, Fathers, Grandparents, Uncles, Aunts,
Cousins and Loved Ones of Vigilance--the people who are most concerned
with the future of their children's safety and security, the guardians
of generations to come.
Wal-Mart is the company that has proven its
ability to take a society of people living at or near the poverty line
and shift the balance of power away from Terrorism to Vigilance.
Take Mexico as one small but vital
New York Times, reporter Tim Weiner provides readers
with a fascinating example of how over the past dozen years since
Wal-Mart entered the market in Mexico it has virtually changed the
nation's economics and ushered the country into the 21st Century of
serving the average consumer with high quality low-priced consumer
goods that benefit the mothers, fathers, children, grandparents and
relatives of a nation struggling to escape a "third-world" history of
poverty and instability.
construction in Mexico
For example, according to Weiner's
article, Wal-Mart is closing in on $11 billion in sales, topping the
entire revenue from Mexico's tourism industry. He says Wal-Mart sells
more than $6 billion worth of food, and because of its ability
to cut prices and still profit, that economists credit Wal-Mart with
helping reduce Mexico's rate of inflation, bolstering the economy that
often rocks and rolls with the tides.
accounts for about 30% of all food sales in Mexico
Currently, Wal-Mart sports 633 outlets and
is credited with serving more than 585 million people at its checkout
counters--that's about six times the population of the country.
It accounts for about 30 percent of all food sales in Mexico, says
Weiner, and a staggering 6 percent of all retail sales.
Wal-Mart's 12 years in Mexico has produced
sales that represent 2 percent of the domestic gross product for the
country, about the same Wal-Mart represents in contribution to the U.S.
If you step back and look at what Wal-Mart
is all about, you see not just a retail store--for there are countless
numbers of those that have come and gone over the years--but instead,
a Sentinel of Commercial Vigilance.
serves the Families of Vigilance
The goal at
Wal-Mart is to serve the
Families of Vigilance throughout the world--not just sell things to
The "family" is the key to
magical marketing. Greeters stand at the door and welcome
everyone who enters as though they were kin, buddies, pals, relatives
enjoying a reunion.
The company, which produced $245
billion last year making it the world's largest company in terms of
revenues, started in the United States in 1961 by Sam Walton.
He used his southern manners of friendly service, plus the ability to
stock low-priced high quality merchandise, to burrow his way onto the
doorsteps of a nation hungry to have people exchange smiles and warmth
for money and products.
Wal-Mart is a
new player in global operations
Today, the $245 billion
generates from its global operations is more than all but 30 of the
193 nations produce worldwide--a tribute to not just commercialism,
but to the idea of "serving families."
Wal-Mart is a new player to global
operations. It launched its first international expansion in
1991 and has operations in addition to Mexico, in Canada, Argentina,
Brazil, Germany, South Korea, Puerto Rico and Britain.
Iraq may appear on television to be a
war-torn land, pockmarked with violence and disunity. But,
casual observers might not see the true heartbeat of that nation's
true desires--to evolve beyond the tyranny and oppression of its own
Nations are nothing more than the
compilations of its citizens dreams for the future, and the mothers
and fathers, the grandparents, uncles and aunts of Iraq want a nation
that provides the children--and more than 40 percent of Iraq's 23
million population are under the age of 15--to have a better life.
Part of that better life is better food,
better clothes, better education, better opportunity. Wal-Mart
offers all of these elements.
For example, in Mexico Wal-Mart employs
100,164 people according to the Times article. Last year,
the Times reports, Wal-Mart created 8,000 new jobs, half the permanent
employment positions in all of Mexico.
Listening to the news coming from Iraq, the
big issue facing the redevelopment of the country is getting people
back to work--finding them jobs so they can earn the money to put food
on the table, clothe their children, and fund their education and life
Wal-Mart has an extensive training program
that teaches people how to work with others, how to "serve" them and
to profit from such service. Retail training is a
"work-in-progress" educational system, similar to what McDonald's
University is here in the United States.
Wal-Mart has a
proven technique for training young people and developing
good attitudes in them
Young people working in structured, proven retail
operations learn discipline and communication. They are given
incentives and goals to achieve, plus rewards of a wide variety from
slaps on the back to employee of the month. Self-imagining is a
vital element of such training, reminding employees that it is their
"attitude" that causes a customer to return.
Currently, Iraq is struggling to put its footings
back as a nation. A major department store just opened in the
embattled capital, its entrances guarded by armed greeters and video
surveillance cameras scanning all who enter.
There can be little doubt that a major part
of the population wants order to be restored, and not the same that
Saddam Hussein offered that made Iraq a military state, ruled by the
barrel of a rifle and managed by torture chambers.
James Baker III, former Secretary of State,
was just appointed as President Bush's envoy to restructure the $100
billion in Iraq's foreign debt, a move designed to oil the economic
rails so Iraq can engine itself back into a commercial society,
dependent upon its relations with other nations.
Mr. Baker would be well advised to
invite Wal-Mart to help in the restructuring of that debt.
If Mexico is any example of how a giant retailer who focuses on family
values can change the face of a nation's ability to grow from within,
then Wal-Mart should be the "secret anti-Terrorism" weapon he employs.
Wal-Mart has a
history of making its operation "family friends" and Mexico is a
Terrorism is about
stunting the growth of people, families, nations. It seeks
to hammer everyone like nails, and can only be fought when people want
more than they have and are willing to fight for it.
Wal-Mart brings to nations
a plethora of "goodies" at prices they can afford, and, with something
much more valuable than simple discounting. It brings a
"Vigilant Culture," a sense of family serving family.
Mexico is a "family" nation.
There is a great bond between the Mexican people and their children
and relatives. The same exists in Iraq.
People band together in tough times and rely on themselves.
Wal-Mart has a history of making its
operations "family friends." If Wal-Mart were to launch
operations in Iraq, the warmth and care of its internal structuring
would do more to embrace the people of that country into the fold of
the modern world than any rules, regulations or constitutions that
government planners might imagine.
greeter - part of the Wal-Mart Family of Vigilance
"Hi, welcome to
Wal-Mart," would do
far more to frighten the Beast of Terror from Iraq than all the
Perhaps the greatest enemy of
Terrorism is the idea of a family--whether it be a commercial family
or a national family. Wal-Mart has proven its ability to be
a "global Family of Vigilance."
Open Wal-Marts in Iraq.
Chase the Beast of Terror away
with a handshake and a greeting.